What is wrong with diets?
Scientific research shows that standard weight loss programs generally fail to achieve long-lasting results (1) and poor long-term maintenance (2) simply because most of them fail to address the psychological causes of overeating (3).
After all, we are all hungering for something…and it’s usually not food
Conventional diets typically deplete normal fat, muscle and water which are quickly regained after the diet ends and the lack of results or rebound weight gain can make you feel like you are a failure. Conventional diets don’t address the causes of overeating or give you the structures you need to make it happen.
Luckily, there is a science-based way to turn things around.
I deliver a 3-step weight-management program called DownsizeMe that is based on hard science and has over 700 successful clients. DownsizeMe is an 8 week multi-pronged mind, body and lifestyle solution that helps 35+ smart, capable women to put down their fork and pick up their life® by developing new eating habits and a confident mindset .
(1) Wadden, Steen, Wingate, & Foster, 1996 Turk, Yang, Hravnak, Sereika, Swing, & Burke, 2009 (3) Blundell et al., 2005
“LET FOOD BE THY MEDICINE AND MEDICINE BE THY FOOD”
is this you?
After working with hundreds of 35+ women I’ve found that these smart, capable women are facing 5 common hurdles when they attempt to take control of their weight and dissolve their emotional eating challenges for good.
1. OVERWHELM
They feel overwhelmed – there’s so much to do, so much to remember, and they don’t know where or how to start to tackle their eating issues when everything’s vying for their attention. “I feel so bloated but every time I try to do something about it I get really busy with work or some crisis, and managing my weight takes a back seat.”
2. SELF-DOUBT
They doubt themselves and have no faith in their ability to change, perpetually stuck in a vicious cycle of “quickest fix to lose those 10kgs” as another event is on the horizon. “I’m so capable in all other areas of my life so why can’t I lose weight?”
3. PERFECTIONISM
They crave achievement and tend to work too hard which leads to convenience eating. “Looks like it’s going to be another late night at the office and another take away dinner this week”.
4. SELF-SABOTAGE
They constantly put lots of pressure on themselves – driving themselves to stress eat. “When I am managing a lot of different things and feeling overwhelmed, my go-to strategy is food”
5 MOTIVATION & CONSISTENCY
They feel like they are lazy and swing between highly motivated and falling in a heap, there is no middle ground leading to emotional eating. “I love the feeling of being organised and in control, especially when it comes to my eating and weight, yet for some reason I can’t seem to get back there?”
Emotional eaters can be overweight or slim. What they have in common is eating to manage emotions such as stress, fatigue and pain, or to cope with unmet needs.
Over 8 weeks, we will cover the 3 steps of
the Downsize Me Program:
A. Shift Hunger
Address the stress, hunger, blood sugar and other hormones that gang up to cause cravings and dangerous visceral fat storage around the middle.
B. Switch off Cravings
End your food frustration once and for all. Say goodbye to cravings, stress eating and overeating, for good.
C. Switch on Knowledge
Understand yourself and which style of eating suits you best. Learn how to eat for your body type so you can eat well, enjoy your food and maintain a healthy weight for life.
A. Remove Temptations & Toxins
Create mental strength so you can ditch toxic foods, stop comfort eating, resist temptation and feel safe, strong and in control around food.
B. Rewire Your Mind
Ditch your bad habits for good! I will show you how to rewire the unhelpful thoughts and patterns (like self-sabotage and stress eating) so you can making healthy choices becomes your new norm.
C. Retrain Your Brain
You will automate the habits of a clean body and mind. I will teach you a simple yet incredibly effective tool to immediately switch into a calm, focused, energized state – on command!
A. Defuse Triggers
Find and eliminate the triggers and situations that cause your overeating, so you can finally reclaim control of your daily eating habits
B. Define Your Future
Define how you want to live your life in future, so you can create your own unique plan for happiness, resilience and consistent daily habits.
C. Design Your Life
Create your own unique plan for happiness, resilience and consistent daily habits.
Your coaching sessions will focus on understanding yourself and your triggers, so that you can consistently make healthy choices, always be 100% prepared and in control of your eating no matter what life throws you.
You can then write your own rules for eating, thinking and living, so that you can be your powerful, invincible self every day for the rest of your life.
After 8 weeks you’ll be lighter, metabolically balanced, super motivated and committed, with a healthy eating blueprint for life.
If you were able to develop a powerful mindset and become the expert in positive, consistent healthy habits…
What would that mean to you?
What else would change in your life?
I HELP YOU SOLVE YOUR CHALLENGES IN THE FOLLOWING 5 WAYS:
1. PROVIDING KNOWLEDGE AND A PLAN
Showing you how to create smart simple planning and organising strategies that work best for you and your lifestyle, so that you’ll never need another ‘diet plan’ again. You’ll be 100% organised in under 20 minutes per week.
2. SUPPORTING YOU TO TAKE MASSIVE ACTION
I’ll support you to take action instead of procrastinating, so you can act on your knowledge, get the results you want and feel motivated and confident.
3. HELPING YOU FIND FOOLPROOF STRATEGIES TO STAY ON TRACK
Helping you work out the simple strategies that will instantly switch you into a calm, focused, energized state, so you can invest your time and mental energy in more meaningful areas of your life.
4. COACHING YOU FOR A POWERFUL MINDSET AND CONSISTENT HABITS
Through coaching, you will develop a powerful mindset and become the expert in positive, healthy habits so that you can ditch self-sabotage, emotional reactions and be consistent with healthy habits for good.
5. COACHING YOU TO MASTER YOUR THOUGHTS
A primary goal of our sessions is building your self-awareness so you can work out exactly HOW you can master your thoughts, take control your eating and feel good about yourself and your life.
100% Money Back GUARANTEE
Our promise is this:
If you do everything in our program and don’t get any results, we’ll give you your money back – plus a free coaching session to help you define a new strategy.
We can make this promise based on our data:
Over 700 people have done our program and lost 3 – 15kg and 3 – 15cm from their waist.
That’s our real, hard data.
I have helped hundreds of women, using my signature weight loss coaching tools, achieve 100% results in creating a fulfilling life that doesn’t revolve around food, that leave them feeling calm, capable, confident and in control of their life.
Start your Downsize Me journey today!
My clients trust me because I walk my talk, in solving my own emotional challenges of weight loss FOR GOOD and losing over 50 kg-backed by 10 years’ experience in my own business & qualifications in Personal Training, Biomedical Science, Positive Psychology, Nutrition and Health & Wellness Coaching.
Get started with your 30-minute coaching session today!
about irena
Irena Geller is a coach, author and public speaker in the health and weight loss industry.
Her expertise is shaped by her own 25-year
battle with eating disorders, which eventually resulted
in a massive mind-and-body transformation – namely shedding 50kgs over two years. Paired with qualifications in biomedical science, nutrition positive psychology, health and wellness coaching, and personal training, Irena is now a force to be reckoned with in the field.
Today, she specialises in helping smart, capable women (women with literally ‘too much on their plate’) dissolve their struggle with emotional eating. Using a 3-step science-proven program DownSizeMe, Irena inspires her clients to regain their personal power with new eating habits, self-care strategies and a confident mindset.
Before entering the health and wellness industry, Irena spent almost two decades in the fashion world. She was one of the first people to bring Playboy’s trademark clothing line to Australia and was the founder of the globally successful women’s brand Lucky 13.
But the stress of managing a thriving business and caring for a young family was too much. Her solution was to binge eat or starve herself. It exposed a far deeper problem with eating disorders that started when she was 11.
It was the age her Ukraine-born parents uprooted the family to Sydney and Irena suddenly found herself responsible for her younger brother while they worked, with no friends and no English.
Food became her friend and constant companion. By 17, she had anorexia. She also struggled with bulimia and binge eating for many years.
After 25 years of living with eating disorders in one form or another, Irena decided enough was enough. She tried every method, every therapy, every book on the subject. But nothing worked until she discovered the life-altering truth: the key to sustainable change is through the mind .
It’s a message she now shares with passion, zest and empathy with people across Australia and DownsizeMe is just one of the ways she does it.
If this resonates with you and you feel ready to put down your fork and pick up your life®, book a free 30-min coaching session with Irena. It’s free, it’s the first step towards the Downsize Me Program and it might just change your life.
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about irena